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3D content for use on NewSight (or similar) displays
must be specifically created or processed to embed 3D information, and must be formatted for the display.

A major competitive advantage of the NewSight technology is the range of standard plug-ins available for major content production and animation tools, including 3D Studio Max, Maya and Open GL.

This enables production artists to easily generate, edit, format and compress high-quality 3D content for deployment on the autostereoscopic displays.